WHAT ARE UNDERPERFORMING EMPLOYEES COSTING YOUR BUSINESS?

GETTING MORE A PLAYERS ON YOUR TEAM IS THE BEST AND FASTEST WAY TO IMPROVE THE PROFITS and CULTURE OF YOUR BUSINESS.

GETTING MORE A PLAYERS ON YOUR TEAM IS THE BEST AND FASTEST WAY TO IMPROVE THE PROFITS and CULTURE OF YOUR BUSINESS.

TRANSFORM YOUR BUSINESS, CAREER, MINDSET, BEHAVIORS, AND RESULTS.

Download your FREE eBook How to Win at Work to explore how to be a star performer and discover how to create a culture of high performance.

TRANSFORM YOUR BUSINESS, CAREER, MINDSET, BEHAVIORS, AND RESULTS.

Download your FREE eBook How to Win at Work to explore how to be a star performer and discover how to create a culture of high performance.

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WHY YOUR COMPANY NEEDS 100% A PLAYERS

How Much Are B and C Players Costing Your Business?

Think about it this way. What percentage of your team would you enthusiastically rehire? Whatever that percentage is, the difference represents the B & C Players costing your business profitability and hurting your culture.

Do you want a B or C Player piloting your next flight?

How about a B or C Player physician for your next surgery?

At A Player Advantage, we know B and C Players should not be working on something as important as your business.

How often have you struggled to find the A Players you need in your organization? How often have you successfully developed your B Players into A Players?

The fastest and best way to improve your business is to learn how to coach up B and C Players to become A Players and how to select A Players in your recruitment process.

Most companies operate under the conventional wisdom and false pretense that their teams should look like a bell curve or Gaussian distribution, and they think they need B and C Players to round out the curve.

The notion that companies must have B and C Players on the team is outdated, and it’s hurting your business’s or organization’s success and culture..

Average companies have average people. That’s what makes them average!

To get the results of the top 10% of the business, you must do what only the top 10% of businesses will do to get better talent on your team.

What if for similar effort and investment your team can look like an all-star team filled with A Players? A Player Advantage is dedicated to helping your organization develop and recruit your best talent ever! We have a range of flexible coaching, recruiting, and talent acquisition models to ensure you find and develop proven A Players who are also great team members and will help your organization thrive.

WHY YOUR COMPANY NEEDS 100% A PLAYERS

How Much Are B and C Players Costing Your Business?

Think about it this way. What percentage of your team would you enthusiastically rehire? Whatever that percentage is, the difference represents the B & C Players costing your business profitability and hurting your culture.

Do you want a B or C Player piloting your next flight?

How about a B or C Player physician for your next surgery?

At A Player Advantage, we know B and C Players should not be working on something as important as your business.

How often have you struggled to find the A Players you need in your organization? How often have you successfully developed your B Players into A Players?

The fastest and best way to improve your business is to learn how to coach up B and C Players to become A Players and how to select A Players in your recruitment process.

Most companies operate under the conventional wisdom and false pretense that their teams should look like a bell curve or Gaussian distribution, and they think they need B and C Players to round out the curve.

The notion that companies must have B and C Players on the team is outdated, and it’s hurting your business’s or organization’s success and culture.

Average companies have average people. That’s what makes them average!

To get the results of the top 10% of the business, you must do what only the top 10% of businesses will do to get better talent on your team.

What if for similar effort and investment your team can look like an all-star team filled with A Players? A Player Advantage is dedicated to helping your organization develop and recruit your best talent ever! We have a range of flexible coaching, recruiting, and talent acquisition models to ensure you find and develop proven A Players who are also great team members and will help your organization thrive.

Meet Rick Crossland

Rick Crossland is an internationally known expert and thought leader on A Player talent. His innovative approach to developing and validating high performing A Players has been published in leading business sites such as Inc.com, Entrepreneur.com, and Fortune.com, where Rick contributes articles as a Fortune Insider—, a network where the most thoughtful and influential people in the entrepreneurial scene answer questions about business and careers.

Rick genuinely walks the talk when it comes to being an A Player. He has almost 30 years of experience developing, recruiting, and leading high performers, and developing high performing cultures at companies. Before founding his very successful executive coaching, leadership, and talent development company eight years ago, Rick worked at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company, and Limited Brands. He holds a bachelor’s degree in chemistry from the University of Delaware and an MBA from Duke University. In addition to his writing and consulting, Rick is a dynamic speaker who loves to captivate audiences with his unique A Player approach.

He works with organizations across the country to transform good companies into great companies with his unique A Player approach. Your company will benefit from more aligned and motivated employees who play their game at a higher level. Rick is a highly sought-after speaker who shows employees what greatness really looks like. His almost 30 years’ experience working with high performance teams ensures your organization will be inspired. Rick is the author of The A PlayerLearn More.

IN THE NEWS

How to Manage A Players with Skip Prichard

Skip Prichard, an accomplished CEO, growth-oriented business leader, and keynote speaker, interviews Rick on how to manage A Players.

PRAISE FOR THE A PLAYER

“Very specific and very readable, The A Player is your strategic guide to transforming solid players into champions! The brilliance of Crossland’s book is that it’s for any employee who wants to be a top performer as well as any manager who wants to transform B or even C Players into A Players. It will help your organization achieve the performance you have versus the performance you want. Excellent!”

Marshall Goldsmith

World’s Foremost Executive Coach and Bestselling Author

Praise for the A Player

“Very specific and very readable, The A Player is your strategic guide to transforming solid players into champions! The brilliance of Crossland’s book is that it’s for any employee who wants to be a top performer as well as any manager who wants to transform B or even C Players into A Players. It will help your organization achieve the performance you have versus the performance you want. Excellent!”

Marshall Goldsmith

World’s Foremost Executive Coach and Bestselling Author

“Topgrading is all about hiring only A Players, and Crossland’s book is a wonderfully practical manual to guide A Players to remain A Players, and it’s for anyone aspiring to be an A Player. Implicit in the book is a mini-MBA degree showing how A Players achieve great results. We at Topgrading, Inc. will use this book when coaching managers to move up to the A Player designation!”

Brad Smart

Founder and CEO of Topgrading and Bestselling Author

“Topgrading is all about hiring only A Players, and Crossland’s book is a wonderfully practical manual to guide A Players to remain A Players, and it’s for anyone aspiring to be an A Player. Implicit in the book is a mini-MBA degree showing how A Players achieve great results. We at Topgrading, Inc. will use this book when coaching managers to move up to the A Player designation!”

Brad Smart

Founder and CEO of Topgrading and Bestselling Author

“Safelite AutoGlass is a company whose record-setting performance is fueled by our people. We strive to be a great place to work, with impactful leaders and talented individuals … the A Players. This book is a great catalyst to engage people to be their best. It offers a unique perspective on “what the CEO wants you to know.” I recommend it to anyone wishing to be a high performer and challenge his or her team to achieve new heights.”

Tom Feeney

President and CEO, Safelite AutoGlass

“Safelite AutoGlass is a company whose record-setting performance is fueled by our people. We strive to be a great place to work, with impactful leaders and talented individuals … the A Players. This book is a great catalyst to engage people to be their best. It offers a unique perspective on “what the CEO wants you to know.” I recommend it to anyone wishing to be a high performer and challenge his or her team to achieve new heights.”

Tom Feeney

President and CEO, Safelite AutoGlass

“Winning in business is all about unleashing the incredible power of people.  The A Player is recommended reading for any company that wants to be filled with high performers. Fantastic!”

Jack Stack

CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome

“Winning in business is all about unleashing the incredible power of people.  The A Player is recommended reading for any company that wants to be filled with high performers. Fantastic!”

Jack Stack

CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome

SEE HOW the A PLAYER ADVANTAGE CAN OPTIMIZE YOUR BUSINESS!

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