Rick Crossland

What would a Team of 100% A Players executing your Strategic Plan with Excellence mean to your Business Results?

Welcome to the A Player Advantage difference—a unique program that combines Strategic Planning, Strategic Execution, Talent Development, and A Player Recruitment to provide the growth you need.

Scaling Up: Strategic Planning and Execution
Executive Coaching and Leadership Development
A Player Recruitment

What would a Team of 100% A Players executing your Strategic Plan with Excellence mean to your Business Results?

Welcome to the A Player Advantage difference—a unique program that combines Strategic Planning, Strategic Execution, Talent Development, and A Player Recruitment to provide the growth you need.

Scaling Up: Strategic Planning and Execution
Executive Coaching and Leadership Development
A Player Recruitment

WHAT’S YOUR BIGGEST CHALLENGE IN SCALING UP YOUR BUSINESS?

THE DEFINITION OF AN A PLAYER

“GETTING MORE A PLAYERS ON YOUR TEAM IS THE BEST AND FASTEST WAY TO IMPROVE THE PROFITS AND CULTURE OF YOUR BUSINESS.”

– Rick Crossland, President of A Player Advantage

As Featured In

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Entrepreneur Logo
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Leverage your team’s development with our Online Business Training Courses

The A Player University

Business Education that Grows High Performers

The A Player University: Growing People to Grow your Business

Module One now available.

WHY YOUR COMPANY NEEDS 100% A PLAYERS

How Much Are B and C Players Costing Your Business?

Think about it this way. What percentage of your team would you enthusiastically rehire? Whatever that percentage is, the difference represents the B & C Players costing your business profitability and hurting your culture.

Do you want a B or C Player piloting your next flight?

How about a B or C Player physician for your next surgery?

At A Player Advantage, we know B and C Players should not be working on something as important as your business.

How often have you struggled to find the A Players you need in your organization? How often have you successfully developed your B Players into A Players?

The fastest and best way to improve your business is to learn how to coach up B and C Players to become A Players and how to select A Players in your recruitment process.

Most companies operate under the conventional wisdom and false pretense that their teams should look like a bell curve or Gaussian distribution, and they think they need B and C Players to round out the curve.

The notion that companies must have B and C Players on the team is outdated, and it’s hurting your business’s or organization’s success and culture.

To get the results of the top 10% of the business, you must do what only the top 10% of businesses will do to get better talent on your team.

What if for similar effort and investment your team can look like an all-star team filled with A Players? A Player Advantage is dedicated to helping your organization develop and recruit your best talent ever! We have a range of flexible coaching, recruiting, and talent acquisition models to ensure you find and develop proven A Players who are also great team members and will help your organization thrive.

MASTER THE ROCKEFELLER HABITS WITH RICK CROSSLAND

“Nobody has achieved peak performance in any field without a coach. As you look to Scale Up your business, I highly recommend you engage one of our top certified Scaling Up Coaches—Rick Crossland. He is an expert in the key growth drivers of People, Strategy, Execution and Cash. In fact, as the author of The A Player he is an authority in growing and recruiting top people.”

—VERNE HARNISH, CEO OF SCALING UP

Meet Rick Crossland

Rick Crossland is an internationally known expert and thought leader on A Player talent. His innovative approach to developing and validating high performing A Players has been published in leading business sites such as Inc.com, Entrepreneur.com, and Fortune.com, where Rick contributes articles as a Fortune Insider—, a network where the most thoughtful and influential people in the entrepreneurial scene answer questions about business and careers.

Rick genuinely walks the talk when it comes to being an A Player. He has almost 30 years of experience developing, recruiting, and leading high performers, and developing high performing cultures at companies. Before founding his very successful executive coaching, leadership, and talent development company eight years ago, Rick worked at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company, and Limited Brands. He holds a bachelor’s degree in chemistry from the University of Delaware and an MBA from Duke University. In addition to his writing and consulting, Rick is a dynamic speaker who loves to captivate audiences with his unique A Player approach.

He works with organizations across the country to transform good companies into great companies with his unique A Player approach. Your company will benefit from more aligned and motivated employees who play their game at a higher level. Rick is a highly sought-after speaker who shows employees what greatness really looks like. His almost 30 years’ experience working with high performance teams ensures your organization will be inspired. Rick is the author of The A PlayerLearn More.

IN THE NEWS

Interview with Michael E. Gerber

Skip Prichard, an accomplished CEO, growth-oriented business leader, and keynote speaker, interviews Rick on how to manage A Players.

How to Manage A Players with Skip Prichard

Skip Prichard, an accomplished CEO, growth-oriented business leader, and keynote speaker, interviews Rick on how to manage A Players.

More videos from The A Player Channel 

Ten Traits of Highly Successful Scaling Up Clients

Scaling Up is a tremendous business framework and process that has helped over 40,000 companies grow to new heights. If you are considering Scaling Up for your business, here are the characteristics that the most successful CEOs and their key team members possess: 1....

10 Reasons Sports Teams Are Better Run Than Most Businesses

Transcript Hi, Rick Crossland with A Player Advantage here. I have a very interesting topic today that I think is going to challenge you. That topic is: 10 Reasons Sports Teams Are Better Run Than Most Businesses. So if you think of it, we have a real affinity for...

The 7 Keys to Leadership Breakthroughs

Transcript Hi, Rick Crossland with A Player Advantage LLC here. What we will talk about in this video are seven leadership characteristics. We call them the 7 C's of Leadership that are critical but maybe not always talked about leadership characteristics....

How to Effectively Bring Millennials into the Workforce

Transcript Hi, Rick Crossland with A Player Advantage here. We’re going to about today is a topic that I am sure is on your radar because it’s on the radar of every top CEO and business leader out there and that’s how to recruit, effectively onboard and make results...

How to Hit Your Earnings Objectives

Transcript Hi, Rick Crossland with A Player Advantage here. What we will talk about today is a topic that’s near and  dear to the hearts and minds of virtually every CEO and business leader out there, and that’s hitting your earnings objectives. Now as you think about...

Can an A Player be an introvert

Transcript Hi, Rick Crossland with A Player Advantage here. So, the question came in can an A Player be an introvert? Well, that’s a fantastic question, and I will tell you why. One of the misconceptions about A Players is that they have to be ‘A’ personality types;...

How to become an A Player

Transcript Hi, this is Rick Crossland with A Player Advantage. One of the questions that I am asked frequently is how to become an A Player? Well, to really get a good grip on this, you really need to ask others where you stand. So often we have executives say, “well...

When is it okay to hire a B Player

Transcript Hello, Rick Crossland with A Player Advantage here. Today what I want to talk about is a question I hear quite frequently in a really tight labor market. If an A Player does not exist and the firm cannot locate one, or the recruiter cannot locate one, when...

PRAISE FOR THE A PLAYER

5 start rating for the A Player book
“Very specific and very readable, The A Player is your strategic guide to transforming solid players into champions! The brilliance of Crossland’s book is that it’s for any employee who wants to be a top performer as well as any manager who wants to transform B or even C Players into A Players. It will help your organization achieve the performance you have versus the performance you want. Excellent!”

Marshall Goldsmith

World’s Foremost Executive Coach and Bestselling Author

Praise for the A Player

“Very specific and very readable, The A Player is your strategic guide to transforming solid players into champions! The brilliance of Crossland’s book is that it’s for any employee who wants to be a top performer as well as any manager who wants to transform B or even C Players into A Players. It will help your organization achieve the performance you have versus the performance you want. Excellent!”

Marshall Goldsmith

World’s Foremost Executive Coach and Bestselling Author

“Topgrading is all about hiring only A Players, and Crossland’s book is a wonderfully practical manual to guide A Players to remain A Players, and it’s for anyone aspiring to be an A Player. Implicit in the book is a mini-MBA degree showing how A Players achieve great results. We at Topgrading, Inc. will use this book when coaching managers to move up to the A Player designation!”

Brad Smart

Founder and CEO of Topgrading and Bestselling Author

“Topgrading is all about hiring only A Players, and Crossland’s book is a wonderfully practical manual to guide A Players to remain A Players, and it’s for anyone aspiring to be an A Player. Implicit in the book is a mini-MBA degree showing how A Players achieve great results. We at Topgrading, Inc. will use this book when coaching managers to move up to the A Player designation!”

Brad Smart

Founder and CEO of Topgrading and Bestselling Author

“Safelite AutoGlass is a company whose record-setting performance is fueled by our people. We strive to be a great place to work, with impactful leaders and talented individuals … the A Players. This book is a great catalyst to engage people to be their best. It offers a unique perspective on “what the CEO wants you to know.” I recommend it to anyone wishing to be a high performer and challenge his or her team to achieve new heights.”

Tom Feeney

President and CEO, Safelite AutoGlass

“Safelite AutoGlass is a company whose record-setting performance is fueled by our people. We strive to be a great place to work, with impactful leaders and talented individuals … the A Players. This book is a great catalyst to engage people to be their best. It offers a unique perspective on “what the CEO wants you to know.” I recommend it to anyone wishing to be a high performer and challenge his or her team to achieve new heights.”

Tom Feeney

President and CEO, Safelite AutoGlass

“Winning in business is all about unleashing the incredible power of people.  The A Player is recommended reading for any company that wants to be filled with high performers. Fantastic!”

Jack Stack

CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome

“Winning in business is all about unleashing the incredible power of people.  The A Player is recommended reading for any company that wants to be filled with high performers. Fantastic!”

Jack Stack

CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome

Shift your strategic plan into high gear by implementing The Rockefeller Habits into your business.

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