Ready to grow your business to achieve the valuation you deserve?
Improve your team to 100% A Players
Achieve a greater than 10x strategic valuation
Build and enjoy the business you envisioned

Increase the value of your business beyond a 10X strategic multiple at exit. We do it better than anyone else on the planet.
As the foremost People authority in the world, our proprietary A Player methodology exponentially accelerates the value of your business.
We take your organization’s biggest, most audacious goals and help you develop a highly differentiated winning strategy that makes them a reality.
We will help you execute Scaling Up better than any team in the world.
We will coach you in proven strategies to 3x your industry’s profitability, 2x your cash flow and 10x the value of your business.
100,000+ organizations Scaling Up across 6 continents!
People
As the foremost People authority in the world, our proprietary A Player methodology exponentially accelerates the value of your business.
Strategy
We take your organization’s biggest, most audacious goals and help you develop a highly differentiated winning strategy that makes them a reality.
Execution
We will help you execute Scaling Up better than any team in the world.
Cash
We will coach you in proven strategies to 3x your industry’s profitability, 2x your cash flow and 10x the value of your business.
100,000+ organizations Scaling Up across 6 continents!
As Featured In:




Without a strategic growth platform driving your business, there is no scaling.
Undefined systems and processes are impeding your growth.
Cash flow and profits are constrained.
Organizational clarity and accountability are holding you back. AND
You’re wasting hundreds of thousands - even millions- of dollars on B and C Players.


Scaling Up Drives the Value of Your Business
“Companies that are fully implementing Scaling Up are much more valuable, and command a premium in terms of multiples at exit”
John Ratliff,
CEO of align5 M&A advisors
We’ll show you the money!




And, spend 80% less time managing the business.
…Over 100,000 businesses and 12 million people across 6 continents use Scaling Up’s proven platform to scale and dominate their industries…

We chose Rick Crossland from Scaling Up’s network as our coach for Kaivac, Inc. His energetic, insightful coaching increased our business by 60% in under a year, even with the pandemic. Rick’s methods guide our team towards our goals. I highly recommend him for significant growth.
Bob Robinson,
Sr. President/Founder Kaivac, Inc
Nobody has achieved peak performance in any field without a coach. As you look to Scale Up your business, I highly recommend you engage one of our top certified Scaling Up Coaches—Rick Crossland. He is an expert in the key growth drivers of People, Strategy, Execution and Cash. In fact, as the author of The A Player he is an authority in growing and recruiting top people.
Verne Harnish,
CEO of Scaling Up
Rick has immersed himself into our business and industry to help us immediately address our challenges. His strategic approach to our business, specifically the sales process, helped us to develop a digital sales playbook as well as a lead measure tracking system to drive accountability throughout the organization.
Matt Butzier,
VP & GM The Palmer-Donavin Manufacturing Company
A Player Advantage is the world’s foremost Scaling Up practice – we do People, Strategy, Execution, and Cash Better than anybody.
Conventional wisdom has wronged CEOs to believe that every company should settle for having a few A Players and the rest B and C Players. We understand the secret. It’s great people, and we know talent.
For more than 15 years, A Player Advantage, has been the foremost Scaling Up coaching practice in the world and is the worldwide authority in A Player talent and developing high performing teams. You can and should expect to have more than 90% A Players.
A Player Advantage is the world’s foremost Scaling Up practice – we do People, Strategy, Execution, and Cash Better than anybody.
Conventional wisdom has wronged CEOs to believe that every company should settle for having a few A Players and the rest B and C Players. We understand the secret. It’s great people, and we know talent.
For more than 15 years, A Player Advantage, has been the foremost Scaling Up coaching practice in the world and is the worldwide authority in A Player talent and developing high performing teams. You can and should expect to have more than 90% A Players.
Ready for Results?
Let's get started.
Schedule a meeting with the A Player Team.

Access the ROI for Your Business.
We’ll partner with you to conduct a quick, yet powerful analysis for your business to determine what the ROI of a Scaling Up engagement will be.

Let’s roll up our sleeves.
Together, we’ll set up the Scaling Up cadence to build strategies around People, Strategies, Execution, and Cash. We pick a date for the kickoff, invite the entire leadership team, and start with The One Page Strategic Plan (TOPSP)

Enjoy the climb.
You keep growing, and we keep going.
In order to Scale Up, Does your team want to win as much as you do?
At A Player Advantage, we know you want to win with a business that has a big impact on your team, your lifestyle, and your inner circle.
In order to get there, you need a strategic growth platform and a team of A Players who want to win as much as you do. The problem is you know it could be better. You’re struggling with why your team isn’t keeping up with you.
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CONTACT US
A PLAYER ADVANTAGE, LLC
6233 RIVERSIDE DRIVE, SUITE 1S,
DUBLIN, OHIO 43017
PH: (614) 602-5205
In order to Scale Up, Does your team want to win as much as you do?
At A Player Advantage, we know you want to win with a business that has a big impact on your team, your lifestyle, and your inner circle.
In order to get there, you need a strategic growth platform and a team of A Players who want to win as much as you do. The problem is you know it could be better. You’re struggling with why your team isn’t keeping up with you.
Conventional wisdom has wronged CEOs to believe that every organization should settle for having a few A Players and the majority B and C Players. It doesn’t have to be that way.
We understand that to scale up, you must not only commit to coaching A Players, you must also leverage them to drive the right strategy and consistently execute in order to win.
From over 15 years coaching hundreds of CEOs and leadership teams, we know that if you are missing your goals at any level, it’s because you and B and C Players on your team. A Player Advantage is the world’s foremost authority on scaling up businesses through A Player talent to double your cash flow, triple your industry average profitability, and 10X the value of your company.
Our clients’ teams want to win as much as they do. They have surrounded themselves with A Players who are driven to earn the gift of abundance.
Here’s how we do it:
- If you are ready for results, schedule a conversation with the A Player Advantage Team.
- Together, we’ll roll up our sleeves and set up the Scaling Up cadence to build strategies around People, Strategies, Execution, and Cash. We pick a date for the kickoff, invite the leadership team, and start with The One Page Strategic Plan (TOPSP).
- You keep growing, and we keep going.
Schedule your conversation today. In the meantime, complete the free Scaling Up business assessment. Don’t settle for financial mediocrity when you deserve to have a high performing team that wants to win as much as you do.
Ready for Results?
Schedule a meeting with Rick Crossland





