Download Your Recruiting And Interview Process Flow PDF
Download Your Recruiting And Interview Process Flow PDF

Your opportunity to work with one of the top Scaling Up coaches in the world

People
People challenges impact your happiness and can be either a source of…

Strategy
Strategy challenges are indicated by a slowing down in top-line…

EXECUTION
Execution challenges surface when your increasing revenues not…

CASH
Revenue is vanity, profit is sanity and cash is king. Cash is the oxygen that…

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It all starts with people

MASTER THE ROCKEFELLER HABITS
WITH RICK CROSSLAND
“Nobody has achieved peak performance in any field without a coach. As you look to Scale Up your business, I highly recommend you engage one of our top certified Scaling Up Coaches—Rick Crossland. He is an expert in the key growth drivers of People, Strategy, Execution and Cash. In fact, as the author of The A Player he is an authority in growing and recruiting top people.”
—VERNE HARNISH, CEO OF SCALING UP

WHAT’S YOUR BIGGEST CHALLENGE
IN SCALING UP YOUR BUSINESS?

THE PEOPLE DECISION
People challenges impact your happiness and can be either a source of…

THE STRATEGY DECISION
Strategy challenges are indicated by a slowing down in top-line…

THE EXECUTION DECISION
Execution challenges surface when your increasing revenues…

THE CASH DECISION
Revenue is vanity, profit is sanity and cash is king. Cash is the oxygen that…
THE DEFINITION
OF AN A PLAYER
“getting more A Players on your team is the best and fastest way to improve the profits and culture of your business.”
Rick Crossland, President of A Player Advantage
What’s the A Player
difference
Better in all 4
scaling up decisions.
Cares More and
Drives Harder.
Powered by the proprietary
A Player Talent System.
Testimonials

The A Player University
BUSINESS EDUCATION THAT GROWS HIGH PERFORMERS
Engaging and impactful courses that ensure the development of high performers at all leadership levels in an extremely time-efficient manner.
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MODULE ONE NOW AVAILABLE
Building Active Accountability in Your Organization
Course Duration: 50 min.

For a Limited Time
WHY YOUR COMPANY NEEDS
100% A PLAYERS

How Much Are B and C Players Costing Your Business?
Think about it this way. What percentage of your team would you enthusiastically rehire? Whatever that percentage is, the difference represents the B & C Players costing your business profitability and hurting your culture.
Do you want a B or C Player piloting your next flight?
How about a B or C Player physician for your next surgery?
At A Player Advantage, we know B and C Players should not be working on something as important as your business.

How often have you struggled to find the A Players you need in your organization? How often have you successfully developed your B Players into A Players?
The fastest and best way to improve your business is to learn how to coach up B and C Players to become A Players and how to select A Players in your recruitment process.
Most companies operate under the conventional wisdom and false pretense that their teams should look like a bell curve or Gaussian distribution, and they think they need B and C Players to round out the curve.
The notion that companies must have B and C Players on the team is outdated, and it’s hurting your business’s or organization’s success and culture.


To get the results of the top 10% of the business, you must do what only the top 10% of businesses will do to get better talent on your team.
What if for similar effort and investment your team can look like an all-star team filled with A Players? A Player Advantage is dedicated to helping your organization develop and recruit your best talent ever! We have a range of flexible coaching, recruiting, and talent acquisition models to ensure you find and develop proven A Players who are also great team members and will help your organization thrive.

Meet Rick Crossland
Rick Crossland is an internationally known expert and thought leader on A Player talent. His innovative approach to developing and validating high performing A Players has been published in leading business sites such as Inc.com, Entrepreneur.com, and Fortune.com, where Rick contributes articles as a Fortune Insider—, a network where the most thoughtful and influential people in the entrepreneurial scene answer questions about business and careers.
Rick genuinely walks the talk when it comes to being an A Player. He has almost 30 years of experience developing, recruiting, and leading high performers, and developing high performing cultures at companies. Before founding his very successful executive coaching, leadership, and talent development company eight years ago, Rick worked at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company, and Limited Brands. He holds a bachelor’s degree in chemistry from the University of Delaware and an MBA from Duke University. In addition to his writing and consulting, Rick is a dynamic speaker who loves to captivate audiences with his unique A Player approach.
He works with organizations across the country to transform good companies into great companies with his unique A Player approach. Your company will benefit from more aligned and motivated employees who play their game at a higher level. Rick is a highly sought-after speaker who shows employees what greatness really looks like. His almost 30 years’ experience working with high performance teams ensures your organization will be inspired. Rick is the author of The A Player. Learn More.
IN THE NEWS
The Complete Interview with Michael E. Gerber
Rick Crossland, author of The A Player interviews a true Legend of entrepreneurship Michael E. Gerber – author of The E-Myth Revisited.
How to Manage A Players with Skip Prichard
Skip Prichard, an accomplished CEO, growth-oriented business leader, and keynote speaker, interviews Rick on how to manage A Players.
More from The A Player Blog

Marshall Goldsmith,
World’s Foremost Executive Coach and Bestselling Author
“Very specific and very readable, The A Player is your strategic guide to transforming solid players into champions! The brilliance of Crossland’s book is that it’s for any employee who wants to be a top performer as well as any manager who wants to transform B or even C Players into A Players. It will help your organization achieve the performance you have versus the performance you want. Excellent!”

Brad Smart,
Founder and CEO of Topgrading and Bestselling Author
“Topgrading is all about hiring only A Players, and Crossland’s book is a wonderfully practical manual to guide A Players to remain A Players, and it’s for anyone aspiring to be an A Player. Implicit in the book is a mini-MBA degree showing how A Players achieve great results. We at Topgrading, Inc. will use this book when coaching managers to move up to the A Player designation!”

Tom Feeney,
President and CEO, Safelite AutoGlass
“Safelite AutoGlass is a company whose record-setting performance is fueled by our people. We strive to be a great place to work, with impactful leaders and talented individuals … the A Players. This book is a great catalyst to engage people to be their best. It offers a unique perspective on “what the CEO wants you to know.” I recommend it to anyone wishing to be a high performer and challenge his or her team to achieve new heights.”

Jack Stack,
CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcomes
“Winning in business is all about unleashing the incredible power of people. The A Player is recommended reading for any company that wants to be filled with high performers. Fantastic!”
SHIFT YOUR STRATEGIC PLAN INTO HIGH GEAR BY IMPLEMENTING THE ROCKEFELLER HABITS INTO YOUR BUSINESS.

WANT TO IMPROVE YOUR BUSINESS?
Schedule a conversation with Rick Crossland
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A PLAYER ADVANTAGE, LLC
6233 RIVERSIDE DRIVE, SUITE 1S,
DUBLIN, OHIO 43017
PH: (614) 602-5205