
What would a Team of 100% A Players executing your Strategic Plan with Excellence mean to your Business Results?
Welcome to the A Player Advantage difference—a unique program that combines Strategic Planning, Strategic Execution, Talent Development, and A Player Recruitment to provide the growth you need.
What would a Team of 100% A Players executing your Strategic Plan with Excellence mean to your Business Results?
Welcome to the A Player Advantage difference—a unique program that combines Strategic Planning, Strategic Execution, Talent Development, and A Player Recruitment to provide the growth you need.
THE DEFINITION OF AN A PLAYER
“GETTING MORE A PLAYERS ON YOUR TEAM IS THE BEST AND FASTEST WAY TO IMPROVE THE PROFITS AND CULTURE OF YOUR BUSINESS.”
– Rick Crossland, President of A Player Advantage
As Featured In




Leverage your team’s development with our Online Business Training Courses

WHY YOUR COMPANY NEEDS 100% A PLAYERS
How Much Are B and C Players Costing Your Business?
Think about it this way. What percentage of your team would you enthusiastically rehire? Whatever that percentage is, the difference represents the B & C Players costing your business profitability and hurting your culture.
Do you want a B or C Player piloting your next flight?
How about a B or C Player physician for your next surgery?
At A Player Advantage, we know B and C Players should not be working on something as important as your business.
How often have you struggled to find the A Players you need in your organization? How often have you successfully developed your B Players into A Players?
The fastest and best way to improve your business is to learn how to coach up B and C Players to become A Players and how to select A Players in your recruitment process.
Most companies operate under the conventional wisdom and false pretense that their teams should look like a bell curve or Gaussian distribution, and they think they need B and C Players to round out the curve.
The notion that companies must have B and C Players on the team is outdated, and it’s hurting your business’s or organization’s success and culture.
To get the results of the top 10% of the business, you must do what only the top 10% of businesses will do to get better talent on your team.
What if for similar effort and investment your team can look like an all-star team filled with A Players? A Player Advantage is dedicated to helping your organization develop and recruit your best talent ever! We have a range of flexible coaching, recruiting, and talent acquisition models to ensure you find and develop proven A Players who are also great team members and will help your organization thrive.
MASTER THE ROCKEFELLER HABITS WITH RICK CROSSLAND
“Nobody has achieved peak performance in any field without a coach. As you look to Scale Up your business, I highly recommend you engage one of our top certified Scaling Up Coaches—Rick Crossland. He is an expert in the key growth drivers of People, Strategy, Execution and Cash. In fact, as the author of The A Player he is an authority in growing and recruiting top people.”
—VERNE HARNISH, CEO OF SCALING UP

Meet Rick Crossland
Rick genuinely walks the talk when it comes to being an A Player. He has almost 30 years of experience developing, recruiting, and leading high performers, and developing high performing cultures at companies. Before founding his very successful executive coaching, leadership, and talent development company eight years ago, Rick worked at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company, and Limited Brands. He holds a bachelor’s degree in chemistry from the University of Delaware and an MBA from Duke University. In addition to his writing and consulting, Rick is a dynamic speaker who loves to captivate audiences with his unique A Player approach.
He works with organizations across the country to transform good companies into great companies with his unique A Player approach. Your company will benefit from more aligned and motivated employees who play their game at a higher level. Rick is a highly sought-after speaker who shows employees what greatness really looks like. His almost 30 years’ experience working with high performance teams ensures your organization will be inspired. Rick is the author of The A Player. Learn More.
IN THE NEWS
Interview with Michael E. Gerber
Skip Prichard, an accomplished CEO, growth-oriented business leader, and keynote speaker, interviews Rick on how to manage A Players.
How to Manage A Players with Skip Prichard
Skip Prichard, an accomplished CEO, growth-oriented business leader, and keynote speaker, interviews Rick on how to manage A Players.
More videos from The A Player Channel

PRAISE FOR THE A PLAYER

Marshall Goldsmith
World’s Foremost Executive Coach and Bestselling Author

Praise for the A Player

Marshall Goldsmith
World’s Foremost Executive Coach and Bestselling Author
Brad Smart
Founder and CEO of Topgrading and Bestselling Author


Brad Smart
Founder and CEO of Topgrading and Bestselling Author
Tom Feeney
President and CEO, Safelite AutoGlass


Tom Feeney
President and CEO, Safelite AutoGlass
Jack Stack
CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome


Jack Stack
CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome
Shift your strategic plan into high gear by implementing The Rockefeller Habits into your business.

Want to Improve your Business?
Schedule a conversation with Rick Crossland
RECENT BLOG POSTS
IN THE MEDIA
CONTACT US
6233 RIVERSIDE DRIVE, SUITE 1S,
DUBLIN, OHIO 43017
PH: (614) 602-5205