
The A Player University
A PLAYER TALENT ANALYZER™ PLAYBOOK
Rick’s definitive playbook on the A Player Talent Analyzer™ is the only resource you will need to use the A Player Talent Analyzer™ effectively. Read it below!
If you have any questions please contact us by clicking here.
Read the Companion Case Study
Download the Ultimate in Talent Assessment Tools
The Lead Metric for Scaling Up Organizations
What if you had a way to measure the quality of your team—the real driver behind your company’s performance?
What if you could quantify your true top performers, department by department, with data-driven insights?
And what if you knew that by increasing this one number—your A Player Talent Density—your strategy, execution, culture, profits, and valuation would all improve?
That’s exactly what the A Player Talent Analyzer™ delivers. This groundbreaking talent assessment tool gives you real-time visibility into the talent quality of your organization. Innovated by A Player Advantage, LLC, it’s already in use by the Scaling Up coaching community, and it’s available here in A Player University for your use—because getting the right people is the first and lead decision of the Four Decisions of Scaling Up: People, Strategy, Execution, and Cash. Without A Players, strategy, execution, and cash don’t fall in line nearly as well as they should.

This is why Scaling Up is the leading business growth platform, and the only one with specific methodologies, strategies, and tools around People and A Player Talent.
Why Talent Density—and Why Strive for 100% A Players?
The truth is, your team is foundational to your strategy. If you don’t have A Players, your strategy doesn’t stand a chance. Most organizations hit a wall because they tolerate too many B and C Players, rather than seek out high performers. But once you begin intentionally increasing your A Player Talent Density, everything starts to shift.
“You’re already paying for a team of 100% A Players. Do you have them?”
Some Key Insights Surrounding A Player Density
- Most subpar to average businesses have fewer than 50% A Players—this is the primary reason their performance falls short of its potential.
- At around 70% A Players, life starts to get good. You feel it in the culture. Employees are more engaged. Things run more smoothly.
- But once you break 80% A Players, something big happens. Results compound. Accountability becomes normal. Strategies are executed flawlessly, driving results. Profits and happiness rise exponentially.
- Most of our clients now operate at 90% or greater A Players, and the difference is unmistakable—world-class culture, stronger execution, and outsized profitability.
- That’s why the ultimate criteria is 100% A Players—not as perfectionism for its own sake, but to drive purpose. It’s how elite businesses operate—and what Scaling Up companies are built to achieve.

Talent density is the percentage of your team who are true A Players. This talent assessment tool is designed to help you measure and lead your journey to having 100% A Player employees.
Talent Density Ranges (Your Culture Depends on This)
| Talent Density | Culture & Business Impact |
|---|---|
| < 25% A Players | Poor business. Dysfunctional culture, high drama, low results. |
| 25–50% A Players | Average business. Common in most firms. Average results. |
| 50–70% A Players | Scaling Up business. Improvement begins—culture gets healthier, results climb. |
| 70–90% A Players | Growing A Player business. Results compound. Talent becomes a magnet. |
| 90–100% A Players | Elite A Player business. High trust, high performance, high profitability. |
What Is the A Player Talent Analyzer™?
This talent assessment tool is your scoreboard for the quality of talent among your employees. It’s a simple, powerful tool that helps you:
- Assess your team by department, role, and level.
- Classify team members by their performance.
- Calculate your exact A Player percentage—your Talent Density.
- Use these insights to make better decisions about who to coach, keep, upgrade, or exit.
- Keep a summary of your team’s coaching and developmental plans.

This is the “go-to” talent assessment tool used by top-performing CEOs and leadership teams looking to transform their organizations through people.
How It Works: Quick Overview
To use the tool, start with the Talent Analyzer(™) Instructions tab—then assess your team using the following A-B-C rating system:
A Player
– Top 10% performer for their role and compensation.
– You’d enthusiastically rehire them.
– Models core values and hits goals consistently.
– Instant impact and long-term value.
A Potential
– Essentially a rookie.
– Can become an A Player with the right coaching and accountability.
– Typically new to the role.
– A “do-it-yourself” project.
– Worth investing in.
B Player
– Not steady—they’re basic, and blinky. Performance varies by the day.
– Technically a mis-hire: you’re paying for A Player results and getting less.
– Free-riding on the backs of A Players. “Drinking the water, not carrying it.”
– Quietly kills progress and culture over time through mediocrity.
C Player
– Chronic underperformer or jerk.
– Fails to model core values, misses goals.
– Toxic to A Players and culture.
– If a brilliant jerk, their collateral damage exceeds their value.
Once your team is classified, the Analyzer will automatically show you:
Your current calculated Talent Density.
A breakdown by team and department.
Detailed analysis, showing you where you can increase talent and accountability fast.
A summary of the Personal Performance Promise (PPP) coaching and developmental actions.
Who Runs This Process?
While you, the CEO, should review this data at least monthly, you’ll need a strong lieutenant to quarterback the process, manage the data, and hold managers accountable for accurate assessments. The ideal role for this is the Talent Coach—a dedicated leader whose #1 metric is building a team of 100% A Players. Keep in mind, only you can truly reinforce this standard because of the authority you carry in the firm.
A Word of Caution
If you choose to delegate this responsibility to a traditional HR manager, progress will likely stall. Traditional HR leaders are often B Player apologists—and by nature, they are staff, not operators. They’re simply not used to driving people’s job success at the level this role demands.
Why A Players Matter
At the end of the day, talent is your most important strategic advantage, and tools like the A Player Analyzer are key to unlocking it. The strength of your team determines the strength of your business.
When your team is 90% or more A Players, you:
Attract and retain top-performing employees.
Eliminate drama, micromanagement, and underperformance.
Increase revenue, EBITDA, and valuation multiples.
Build a business that runs like a Swiss watch.
This is what buyers pay top dollar for at exit. It’s also what makes your business a joy to lead every day. Scaling Up is the only growth platform that drives the critical linkage between talent and valuation, in a comprehensive, proven methodology.
What’s Next?
If you’re not already a member
Click Here:
Already a member?
Click Here to Login:
Read the Companion Case Study
Download the Ultimate in Talent Assessment Tools
Let’s Build This Together!
It doesn’t have to be hard. You don’t have to settle for a team that can’t think strategically and can’t execute. There’s a better way.
It starts with measuring what really matters—and putting an A Player culture at the center of your growth. We’ve helped hundreds of businesses build elite teams by turning B Players into A Players. Ready to do the same?
This is fun and rewarding work! Let’s go! Contact Rick and the A Player Advantage team below to get started Scaling Up!


