What would having every member of your team performing as an A Player mean to your business?

“Rick Crossland’s keynote address on the importance of having a team of A Players captivated and challenged our audience of high-level CEOs. His content and message was spot on for our group. We received excellent feedback and scores from our members on the quality and relevance of Rick’s message. Many plan to put his expert advice into immediate action.”

Kevin Minton, CEO

Chief Executive Boards International

“The performance improvement in the executives Rick has worked with has been incredible! The program is a terrific return-on-investment to our business.  His program has helped us build an industry leading apprentice program for sales talent, an internal corporate training university for rising leaders, strategies to dramatically improve labor turnover in warehousing, and an innovative approach to sales management that is driving bottom-line profits.  We have committed to being a team of only A Players and our culture and performance is better as a result.”

Shawn Richard, Vice President Human Resources

The Palmer-Donavin Manufacturing Company

“Rick has immersed himself into our business and industry to help us immediately address our challenges.  His strategic approach to our business, specifically the sales process, helped us to develop a digital sales playbook as well as a lead measure tracking system to drive accountability throughout the organization.  Combining these improvements with his approach to attracting and retaining “A Player” talent has been a tremendous asset for our business including the turnaround of a key region, reduction of employee turnover, and the coaching and development of several rising leaders.”

Matt Butzier, Vice President and General Manager

The Palmer-Donavin Manufacturing Company

“I reached out to our Scaling Up Coach Rick Crossland asking him if he could help with filling three critical positions that my company was hiring for. Within a week of giving each of my requirements to Rick, he and his team found phenomenal candidates for each of the positions. I quickly hired three new A Players for our team. These three new team members have exceeded my highest expectations. From day one each of these new employees came ready to rock and hit the ground running. To say they made an immediate positive impact is an understatement! These new employees are so good their performance makes your toes curl!

Rick makes the hiring process so much easier for the employer as he and his team specifically target what we need. He personally vets potential candidates and only passes them through if he evaluates that they are truly A Players. The recruiting services he offers his clients are far more efficient and cost effective than job postings when you consider the time he saves your organization and the immediate impact his candidates make to your bottom-line results. In short, the caliber of talent he provides is awesome!  Rick knows A Players!Moving forward whenever my company has a position to fill, I know that my first phone call is going to be to Rick Crossland.”

Chris Miller, Associate Vice President

EduMind Inc.

“When we started Scaling Up we wanted to get the right coach to fit our company, Kaivac, Inc. We found Scaling Up had a great network of coaches throughout the Midwest and interviewed 6 different coaches. We made the right pick with Rick Crossland. Rick is a world class coach, he pushes and encourages all of my team to be their very best and puts time, energy, and effort into making us better. Rick is highly energetic, wise for his age, quick to read people, very knowledgeable of many and varied business issues, and truly wants us to win! In less than a year, our business is up over 60% in spite of the Corona Virus and other head winds affecting the economy. His book, The A Player and the Scaling Up roadmap are setting the bar for our employees and Rick is helping our entire team to reach our goals. If you are serious about growth and looking for a great coach and adviser, I highly recommend Rick.”

Bob Robinson, Sr. President/Founder

Kaivac, Inc

“Rick has been an executive coach to many of Palmer-Donavin’s key executives since 2016, helping these leaders achieve peak performance through new and more strategic ways to approach the business and lead their teams through his Scaling Up and A Player methodologies. He achieves this through robust and proven “how to” systems that also reinforce our core values. This work has led to very impressive sustained results, process and cultural changes in our organization.

As the author of The A Player, Rick knows talent! In addition to his coaching, his organization has successfully recruited multiple candidates for key executive positions including my successor for the CFO role. He has introduced the Topgrading interview methodology to our company which has improved our success rate in hiring and promoting the right executives.

If your organization is ready to be challenged and energized, Rick will help you get to the next level, by improving your talent and bottom-line. He is a trusted and “go to” partner for us.”

Robyn Pollina, CEO

The Palmer-Donavin Manufacturing Company

Converting Human Capital into Profits and Prosperity

“The performance improvement in the executives Rick has worked with has been incredible! Terrific return-on-investment to our business.”

-Vice President of Human Resources, manufacturing company

Are you ready to have your business run faster, further, and smoother? If so, you are ready to have a top executive coach work with you and your leadership team to ensure everyone is performing as an A Player.

Just as a top collegiate or professional sports team would never consider playing a game without a coach, top performing businesses seek executive coaches to help propel them further and farther than they can do on their own. In fact, most Fortune 500 CEOs have an executive coach for this very reason.

What makes the A Player Advantage Executive Coaching Program better?

Executive coaching is all about getting your firm a return on your investment. When selecting an executive coach, be sure to choose one with a track record of delivering bottom-line financial results.

“Thanks to Rick’s guidance, we have tripled both our revenues and profits over the last 5 years.” -CEO, building contractor

A Player Advantage coaching programs are different because they focus on building a team of 100% A Players. The programs are aligned with the leading book on the topic, The A Player.

The mission of A Player Advantage is to convert human capital into profits and prosperity. As such, the entire focus is on unleashing the human potential in your organization to fulfill the core purpose of your company. As this happens, higher levels of profits and prosperity create abundance for the entire team.

To do this, we are one of the few coaching firms with an expertise in and a focus on all of the factors involved in creating not only a successful, but elite, organization.

An Executive Coaching Program that covers all of the success factors in your business

It Matters Who Your Coach Is!

You want a coach who practices what they preach. Frankly, far too many coaches are not successful in their own right. They haven’t grown or turned around successful businesses, or actually led large organizations.

In contrast, Rick Crossland genuinely walks the talk when it comes to being an executive coach. He has almost 30 years of experience developing, recruiting, and leading high performers, as well as developing high performing cultures at companies. Before starting his coaching and recruiting practice, Rick worked at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company, and Limited Brands. He holds a bachelor’s degree in chemistry from the University of Delaware and an MBA from Duke University.

He is a recognized industry thought leader in the areas of high performance talent, culture, and business development. In addition to authoring the book The A Player, Rick’s insights have been featured in leading business sites such as Inc.com, Entrepreneur.com, Fortune.com, and Columbus CEO.

Rick is passionate about your business and your executives’ success. For many of his clients, working with him has been a life-changing experience. Your company will benefit from more aligned, motivated employees who are playing their game at a new, higher level.

Custom Coaching Programs Tailored to Your Business

Every A Player Advantage program is customized to the needs of your business. We offer programs tailored to businesses ranging from entrepreneurial to larger, established corporations—with investment levels that will match your budget and needs.


Executive Coaching:

This individualized 1-2-1 program is designed for the CEO or emerging leader who is looking to grow his or her business or achieve a challenging business result or turnaround. This program stresses improving executive leadership acumen and congruence so executives can better hold themselves, their direct reports, and their peers accountable for results. These results are embedded in the context of financial mastery, so the ultimate result of this program is improved net margins—driving profits, cash, and prosperity for your stakeholders.


Executive Team Coaching:

The same principles utilized in Executive Coaching are now applied to your entire executive team in a group setting. This program is designed for companies who want to build a cohesive executive team of 100% A Players. The focus is on the strategies, accountabilities, and execution necessary to hit enterprise-wide goals. This is a great program for businesses looking for alignment, great culture, and growth.


Hybrid A Player Executive Coaching and Recruiting Program:

This innovative hybrid program combines both executive coaching and executive recruiting. It is designed for the company that is committed to being an organization of 100% A Players. The executive coaching part of the program allows you to develop your existing team into A Players, while the executive recruiting component allows you to add A Players to fill critical positions as your business grows and you need more people. This extremely efficient and high value program allows you to cost-effectively source multiple candidates to your business.

This program covers all of the key elements of your business: People, Strategy, Execution, and Finance. It will transform your business into one that is truly extraordinary.

Want to Improve your Business?

Schedule a conversation with Rick Crossland