Interview with

Michael E. Gerber

Rick Crossland author of The A Player interviews a true legend of entrepreneurship Michael E. Gerber author of The EMyth Revisited.

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Meet Rick Crossland

Rick Crossland is an internationally known expert and thought leader on A Player talent. His innovative approach to developing and validating high performing A Players has been published in leading business sites such as,, and, where Rick contributes articles as a Fortune Insider—, a network where the most thoughtful and influential people in the entrepreneurial scene answer questions about business and careers.

Rick genuinely walks the talk when it comes to being an A Player. He has almost 30 years of experience developing, recruiting, and leading high performers, and developing high performing cultures at companies. Before founding his very successful executive coaching, leadership, and talent development company eight years ago, Rick worked at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company, and Limited Brands. He holds a bachelor’s degree in chemistry from the University of Delaware and an MBA from Duke University. In addition to his writing and consulting, Rick is a dynamic speaker who loves to captivate audiences with his unique A Player approach.

He works with organizations across the country to transform good companies into great companies with his unique A Player approach. Your company will benefit from more aligned and motivated employees who play their game at a higher level. Rick is a highly sought-after speaker who shows employees what greatness really looks like. His almost 30 years’ experience working with high performance teams ensures your organization will be inspired. Rick is the author of The A PlayerLearn More.

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Praise for Rick Crossland

“Very specific and very readable, The A Player is your strategic guide to transforming solid players into champions! The brilliance of Crossland’s book is that it’s for any employee who wants to be a top performer as well as any manager who wants to transform B or even C Players into A Players. It will help your organization achieve the performance you have versus the performance you want. Excellent!”

Marshall Goldsmith

World’s Foremost Executive Coach and Bestselling Author

“Topgrading is all about hiring only A Players, and Crossland’s book is a wonderfully practical manual to guide A Players to remain A Players, and it’s for anyone aspiring to be an A Player. Implicit in the book is a mini-MBA degree showing how A Players achieve great results. We at Topgrading, Inc. will use this book when coaching managers to move up to the A Player designation!”

Brad Smart

Founder and CEO of Topgrading and Bestselling Author

“Safelite AutoGlass is a company whose record-setting performance is fueled by our people. We strive to be a great place to work, with impactful leaders and talented individuals … the A Players. This book is a great catalyst to engage people to be their best. It offers a unique perspective on “what the CEO wants you to know.” I recommend it to anyone wishing to be a high performer and challenge his or her team to achieve new heights.”

Tom Feeney

President and CEO, Safelite AutoGlass

“Winning in business is all about unleashing the incredible power of people. The A Player is recommended reading for any company that wants to be filled with high performers. Fantastic!”

Jack Stack

CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome


Schedule a conversation with Rick Crossland