Interview with
Michael E. Gerber
Rick Crossland author of The A Player interviews a true legend of entrepreneurship Michael E. Gerber author of The EMyth Revisited.
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Video Snippets and Transcripts:

Meet Rick Crossland
Rick Crossland is an internationally known expert and thought leader on A Player talent. His innovative approach to developing and validating high performing A Players has been published in leading business sites such as Inc.com, Entrepreneur.com, and Fortune.com, where Rick contributes articles as a Fortune Insider—, a network where the most thoughtful and influential people in the entrepreneurial scene answer questions about business and careers.
Rick genuinely walks the talk when it comes to being an A Player. He has almost 30 years of experience developing, recruiting, and leading high performers, and developing high performing cultures at companies. Before founding his very successful executive coaching, leadership, and talent development company eight years ago, Rick worked at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company, and Limited Brands. He holds a bachelor’s degree in chemistry from the University of Delaware and an MBA from Duke University. In addition to his writing and consulting, Rick is a dynamic speaker who loves to captivate audiences with his unique A Player approach.
He works with organizations across the country to transform good companies into great companies with his unique A Player approach. Your company will benefit from more aligned and motivated employees who play their game at a higher level. Rick is a highly sought-after speaker who shows employees what greatness really looks like. His almost 30 years’ experience working with high performance teams ensures your organization will be inspired. Rick is the author of The A Player. Learn More.
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Praise for Rick Crossland
Marshall Goldsmith
World’s Foremost Executive Coach and Bestselling Author
Brad Smart
Founder and CEO of Topgrading and Bestselling Author
Tom Feeney
President and CEO, Safelite AutoGlass
Jack Stack
CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome
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