Interview with

Michael E. Gerber

Rick Crossland author of The A Player interviews a true legend of entrepreneurship Michael E. Gerber author of The EMyth Revisited.

Rick Crossland is a Certified Scaling Up Coach

As a Certified Scaling Up Coach, Rick assists growth companies with the development of the One-Page Strategic Plan and implementation of the Four Decisions™, based on the book Scaling Up by founder Verne Harnish

With this executive leadership certification, Rick focuses primarily on the development of chief executives and their executive teams of $10M to $500M growth companies.

The One Page Strategic Plan is the culmination of the four critical business decisions (People, Strategy, Execution, Cash) that growth companies must get right to maximize their revenue, profit and time. The One Page Strategic Plan will help you and your management team become aligned, focused, and accountable, working with purpose toward common goals.

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Shift your strategic plan into high gear by implementing The Rockefeller Habits into your business.

Praise for Rick Crossland

“Very specific and very readable, The A Player is your strategic guide to transforming solid players into champions! The brilliance of Crossland’s book is that it’s for any employee who wants to be a top performer as well as any manager who wants to transform B or even C Players into A Players. It will help your organization achieve the performance you have versus the performance you want. Excellent!”

Marshall Goldsmith

World’s Foremost Executive Coach and Bestselling Author

“Topgrading is all about hiring only A Players, and Crossland’s book is a wonderfully practical manual to guide A Players to remain A Players, and it’s for anyone aspiring to be an A Player. Implicit in the book is a mini-MBA degree showing how A Players achieve great results. We at Topgrading, Inc. will use this book when coaching managers to move up to the A Player designation!”

Brad Smart

Founder and CEO of Topgrading and Bestselling Author

“Safelite AutoGlass is a company whose record-setting performance is fueled by our people. We strive to be a great place to work, with impactful leaders and talented individuals … the A Players. This book is a great catalyst to engage people to be their best. It offers a unique perspective on “what the CEO wants you to know.” I recommend it to anyone wishing to be a high performer and challenge his or her team to achieve new heights.”

Tom Feeney

President and CEO, Safelite AutoGlass

“Winning in business is all about unleashing the incredible power of people. The A Player is recommended reading for any company that wants to be filled with high performers. Fantastic!”

Jack Stack

CEO of SRC Holdings Corporation and Bestselling Author of The Great Game of Business and A Stake in the Outcome

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