What if the message your next speaker had was so powerful it could positively change the trajectory of your organization?

“ Rick has been an executive coach to many of Palmer-Donavin’s key executives since 2016, helping these leaders achieve peak performance through new and more strategic ways to approach the business and lead their teams through his Scaling Up and A Player methodologies. He achieves this through robust and proven “how to” systems that also reinforce our core values. This work has led to very impressive sustained results, process and cultural changes in our organization.

As the author of The A Player, Rick knows talent! In addition to his coaching, his organization has successfully recruited multiple candidates for key executive positions including my successor for the CFO role. He has introduced the Topgrading interview methodology to our company which has improved our success rate in hiring and promoting the right executives.

If your organization is ready to be challenged and energized, Rick will help you get to the next level, by improving your talent and bottom-line. He is a trusted and “go to” partner for us.”

Robyn Pollina, CEO

The Palmer-Donavin Manufacturing Company

“When we started Scaling Up we wanted to get the right coach to fit our company, Kaivac, Inc. We found Scaling Up had a great network of coaches throughout the Midwest and interviewed 6 different coaches. We made the right pick with Rick Crossland. Rick is a world class coach, he pushes and encourages all of my team to be their very best and puts time, energy, and effort into making us better. Rick is highly energetic, wise for his age, quick to read people, very knowledgeable of many and varied business issues, and truly wants us to win! In less than a year, our business is up over 60% in spite of the Corona Virus and other head winds affecting the economy. His book, The A Player and the Scaling Up roadmap are setting the bar for our employees and Rick is helping our entire team to reach our goals. If you are serious about growth and looking for a great coach and adviser, I highly recommend Rick.”

Bob Robinson, Sr. President/Founder

Kaivac, Inc

“Rick Crossland’s keynote address on the importance of having a team of A Players captivated and challenged our audience of high-level CEOs. His content and message was spot on for our group. We received excellent feedback and scores from our members on the quality and relevance of Rick’s message. Many plan to put his expert advice into immediate action.”

Kevin Minton, CEO

Chief Executive Boards International

“The performance improvement in the executives Rick has worked with has been incredible! The program is a terrific return-on-investment to our business.  His program has helped us build an industry leading apprentice program for sales talent, an internal corporate training university for rising leaders, strategies to dramatically improve labor turnover in warehousing, and an innovative approach to sales management that is driving bottom-line profits.  We have committed to being a team of only A Players and our culture and performance is better as a result.”

Shawn Richard, Vice President Human Resources

The Palmer-Donavin Manufacturing Company

“Rick has immersed himself into our business and industry to help us immediately address our challenges.  His strategic approach to our business, specifically the sales process, helped us to develop a digital sales playbook as well as a lead measure tracking system to drive accountability throughout the organization.  Combining these improvements with his approach to attracting and retaining “A Player” talent has been a tremendous asset for our business including the turnaround of a key region, reduction of employee turnover, and the coaching and development of several rising leaders.”

Matt Butzier, Vice President and General Manager

The Palmer-Donavin Manufacturing Company

“I reached out to our Scaling Up Coach Rick Crossland asking him if he could help with filling three critical positions that my company was hiring for. Within a week of giving each of my requirements to Rick, he and his team found phenomenal candidates for each of the positions. I quickly hired three new A Players for our team. These three new team members have exceeded my highest expectations. From day one each of these new employees came ready to rock and hit the ground running. To say they made an immediate positive impact is an understatement! These new employees are so good their performance makes your toes curl!

Rick makes the hiring process so much easier for the employer as he and his team specifically target what we need. He personally vets potential candidates and only passes them through if he evaluates that they are truly A Players. The recruiting services he offers his clients are far more efficient and cost effective than job postings when you consider the time he saves your organization and the immediate impact his candidates make to your bottom-line results. In short, the caliber of talent he provides is awesome!  Rick knows A Players!Moving forward whenever my company has a position to fill, I know that my first phone call is going to be to Rick Crossland.”

Chris Miller, Associate Vice President

EduMind Inc.

Great speakers have messages so powerful they stay with and inspire audiences long after the event is over.

What if the message your next speaker had was so powerful it could positively change the trajectory of your organization?

Rick Crossland, author of the recently released book The A Player, has a message that if applied by your organization can do just that!

Imagine your company with 100% A Players. Imagine what it looks like, what it feels like, how much fun it would be, and most importantly, the results you would see.

Rick will inspire your team to understand what is possible when they are playing at A Player levels. He will take them on an energized journey, showing them what it means to be an A Player, what it takes to get there, and most importantly, what it will mean to them personally.

He works with companies across the country to transform good companies into great ones with his unique A Player approach. Your company will benefit from more aligned and motivated employees who are playing their game at a new level. Rick is a highly sought-after speaker who shows employees what greatness really looks like. His almost 30 years’ experience working with high performance teams ensures your organization will be inspired across a wide range of relevant business topics.

Customized Speaking and Workshop Topics:

  • Being an A Player
  • Building an A Player Culture
  • Developing a Leadership Legacy − Becoming a More Impactful Leader
  • Leading at all Levels − Leading Change Through Servant Leadership
  • Improved Recruiting and Interviewing Techniques for A Player Talent
  • Advanced Selling Strategies for the Sales Professional
  • Financial Mastery − How to better Leverage Numbers to Drive Results in Your Business
  • Strategic Planning and Goal Achievement
  • Creating “WOW!” Customer Satisfaction and Loyalty
  • Personal Accountability − Living Above the Line
  • Professional Ethics − Character Counts
  • Creating a Culture of Accountability in your Company − Why Culture Eats Strategy for Lunch
  • Understanding and Communicating Better with People

All topics will be customized to your specific organization and audience for maximum impact. Most programs qualify for professional certification (CLE, CPE, CE).

Want to Improve your Business?

Schedule a conversation with Rick Crossland


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